The Department of Trade, Ministry of Industry, Commerce and Employment inaugurated the ‘Brand Bhutan Store’ at Changzamtog, Thimphu on 5 October 2023. The inaugural event was graced by Hon’ble Lyonpo Karma Dorji, Ministry of Industry, Commerce and Employment, and Dr. Ratnakar Adhikari, Executive Director and his team from the Enhanced Integrated Framework (EIF).

The old Exhibition Center was renovated to serve as a dedicated platform for promotion, marketing, sale and distribution of ‘Made in & Grown in Bhutan’ products both locally and globally. The key objectives of establishing the Brand Bhutan Store is to promote ‘Made in & Grown in Bhutan’ products in both local and global markets; to provide the missing platform for our local producers to exhibit, market, and sell their products; and to help them in reaching out to international consumers. The ‘Brand Bhutan Store’ is designed to promote only approved ‘Made in Bhutan’ and ‘Grown in Bhutan’ products, particularly high value niche products that are sustainably made or grown in Bhutan. The Center is also equipped with dedicated office space for business entities to engage privately with potential partners and to facilitate B2B linkages.

Till date, the Department has approved a total of 71 products as ‘Made in Bhutan’ and 7 products as ‘Grown in Bhutan’, all of which are showcased at the ‘Brand Bhutan Store’. Additionally, a selection of Bhutan Seal Products is also featured at the store.

To ensure continued efforts in promoting Bhutanese products, the Department conducts the Made in Bhutan/Grown in Bhutan events periodically to encourage Bhutanese entrepreneurs to produce premium products for the high-end markets. Moreover, the Department has been assisting these products to enter into new markets through implementation of standards, advertisement campaigns, and promotion in the international markets.

The Brand Bhutan Store was refurbished with the financial assistance from the EIF.