On June 10, the Ministry of Industry, Commerce, and Employment, in collaboration with the Ministry of Agriculture and Livestock and the Food and Agriculture Organization (FAO), officially launched Bhutan’s National Geographical Indication (GI) System.

This landmark initiative not only safeguards Bhutan’s unique local products but also adds significant value to the country’s heritage, culture, and rural economy. Through GI, Bhutan can share the stories of its land, producers, and traditions—creating value that extends far beyond the physical products.

A GI is a sign used on goods that originate from a specific geographical area and possess qualities or a reputation attributable to that origin and its production methods. Typically, the name of a GI corresponds to the place of origin, with the distinctive characteristics—stemming from local natural or human factors—protected under intellectual property rights to ensure authenticity and recognition.

Currently, the pilot GI products from Bhutan include Bumthang Yathra, Dhur-Tandigang Gonthok (buckwheat flour), Merak-Sakteng Zoetey (fermented yak cheese), and Bumthang Honey. Moving forward, additional potential GI products may be explored and registered by individuals or legal entities.

The launch event was attended by Hon’ble Ministers, Secretaries, Directors, and senior officials from the Ministry of Industry, Commerce and Employment, and the Ministry of Agriculture and Livestock, along with Mr. Daniel Gustafson, Special Representative of the FAO Director-General, the FAO Representative to Bhutan, and a delegation from the European Union in Delhi.